For anyone curious before watching the video, it is about a company called "EK Water Blocks" which is (was?) the world's largest manufacturer of water cooling components for the "build your own computer" crowd.

You said water blocks and immediately I thought Gamers Nexus and there was his face. (Haven't watched LTT since LinusGate.) There was another up and comer company that's been reportedly doing great things in that area. I'll watch this drama, better than TV/Netflix.